UK PUZZLES:
Bedlam Cube Press Release

PRESS RELEASE www.bedlamcube.com 01 / 11 / 2004

WHY IT’S GOING TO BE BEDLAM THIS CHRISTMAS!

A puzzle which has been dubbed "the new Rubik's Cube”; has been launched on the internet and in 2 weeks time it will be exclusively available at Hamleys of London. The premise is simple; players must try to fit the 13 different geometric pieces back into a cube. Already with over 130,000 units sold the Bedlam Cube is going to be THE MUST HAVE gift this Christmas.

"The Bedlam Cube is unique in many ways, for instance it has 19,186 different solutions, every time it's attempted its completely different, it's a British invention and it has absolutely no packaging." its Lancashire born inventor Bruce Bedlam said.

He added "When I invented the Bedlam Cube, I wanted a puzzle with the best play value of anything ever before, and this has it! I hope over the next 30 years we can create Bedlam right across the globe."

The Bedlam Cube comes in a range of new colours; Retro, Transparent Purple and Metallic Silver to satisfy a diverse market as the Bedlam Cube appeals to a wide demographic. Initial trials have shown that people of all ages are fascinated by the puzzle and have caught the “Bedlam Bug”.

Players often get so close to solving the puzzle that they just don’t want to put it down. Yet, you only need to fit the thirteen pieces back into its box; however only 30 people have so far completed the task and claimed their Golden Bedlam Certificate and their names added to the Bedlam Hall of fame!

"Research on the Bedlam Cube has shown that through stimulated play, children learn how to plan and solve problems. Play encourages them to develop spatial awareness and to use imagination and creativity. Some people have compared the Bedlam cube with a game of 3-D Tetris, hence why it is so addictive!”
Stated Devon based Danny Bamping the young entrepreneur behind the Bedlam Puzzle Company.

The Bedlam Cube is available to buy on the website www.bedlamcube.com as from the 1st November. It will be exclusive to the internet and Hamleys this Christmas and not be on general sale until early 2005.

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